Why Shop With Us





We’ve transformed online Asian fashion shopping for the discerning Desi who wants to look and feel beautiful, confident and empowered.


We hand pick only the finest artisans and premium designers whose outfits blend quality, authenticity and allure like no other.


Perfect for your events and weddings — and even better for spontaneous style — these are outfits guaranteed to WOW.



Curvy or Petite? We love you. Everything we do is made to measure so you can be confident you’ll always have a perfect fit.


Want it a little more modest, or change the colour? Customise any outfit, your way.


You’ll find our online store is a breeze to browse, and ordering is simple as you like and secure as you demand.


We want you to look and feel beautiful, so tell us your story and we’ll listen.


We’ve dressed Bollywood stars from Sonakshi Sinha to Malika Arora Khan... and now it’s your turn.


Feel beautiful. Feel Confident. Feel Empowered.