Our Story

Feel Beautiful. Confident. Empowered.


When did online Asian fashion shopping last make you feel that way?
Hey there! We're Jay & Hartej, the Co-Founders of VIVA-LUXE. Like you, we really wanted to know the answer.
So we checked in with the smartest people we knew ... our sisters.
They told us straight how their shopping experiences often let them down:




"Too many Asian outfits lack the wow factor....the same styles and collections, over and over' 


"I'm constantly worried about the quality of the outfit. Is it well made? Why havn't they replied to my email?"


"Us curvy and petite women always have trouble finding something that fits"


For busy women - especially those with families - a trek to the high street is a complete non-starter. Go to India and get the outfit? Definitely no time!
Truth is, most retailers don't get it. It's not just about the outfit - it's about how we make you feel.


That's why we started VIVALUXE






We wanted you to discover the online Asian fashion store you've always dreamt about ...
Somewhere dedicated to helping you feel beautiful, confident and empowered - all the way from your initial browse to those showtime moments when you flaunt the best version of you.
Right from the start we demanded high quality fabrics and alluring designs... gorgeous outfits made to last.





Our hand-picked designers are highly skilled & passionate artisans who opened our eyes to a whole new world of beauty, authenticity and originality.


Like us, these talented artisans want nothing less than to make you look and feel great. The pride, care and commitment our designers demonstrate is what makes every outfit shimmer with WOW before you even put it on.



At VIVA-LUXE everyone gets to celebrate their look, no matter what shape or size.
So if you're petite or curvy, we love you! You'll find a perfect fit with us every time, as we make everything to your exact measures.
You're unique, and we sooo want you to customise. Switch colours, add sleeves, cover the tummy? It's your outfit....just ask.






We've dressed Bollywood stars including Sonakshi Sinha and Malaika Arora Khan.
Closer to our beloved London, Preeya Kaalidas has taken us up on our style, and you'll find us in Khush Magazine, Brown Girl Magazine and Asiana.



We value the trust you put in us for your next event.
That's why everything you see in our range is the real deal.
We respect your privacy and our secure purchasing system has your back.
Let VIVA-LUXE kickstart your fashion revival.


It's time to feel ...



Beautiful. Confident. Empowered.