'Queen of Prêt' Anita Dongre Joins VIVA-LUXE

Posted March 25, 2015

Desinger Anita Dongre Joins VIVA-LUXE

We’re incredibly proud to welcome internationally renowned designer Anita Dongre to the VIVA-LUXE.COM family of designers.


Her labels have graced many an award show, red carpet, international catwalk and the front covers of the glossy magazines – worldwide. So it’s no surprise that Anita Dongre is one of the world’s most popular Indian designers, gliding effortlessly from traditional looks to globally wearable indo-western and back again to handicraft…but to us and the rest of the fashion world, she’ll always be affectionately known as the ‘Queen of Prêt’!
We love Anita though, not only because she is one of India’s most successful fashion designers, but because she’s an incredible philanthropist, keen on the cause of empowering women by providing livelihood to economically challenged women and employing many artisans in Rajasthan to re-create handcrafted materials for her designs, thus reviving and preserving these dying art forms.
Anita decided at a very early age, 12, that she wanted to be a fashion designer and although she went on to study Fashion in Mumbai she is eternally inspired by Mughal architecture, traditional craftsmanship and the rich cultural heritage of India and keeps going back to her roots in the city of Jaipur in search for more design inspirations.
So if you want the richness of Benares silks, cottons and brocade, traditional weaves, tie-dye and master craftsmanship to adorn your clothes for that look of classic regal splendour. Then look no further than an Anita Dongre piece that can be handed down over generations.
Shop Anita Dongre