We’re super excited to be the first worldwide stockists of Pakistani Designer Zohra Alam. Whilst most designers use their craft as a powerful force of self expression, you can really see and feel Zohra’s eye for unique regal and eye-catching threads in her exciting experimentation of style. It's her ever so wearable silhouettes of her modern cuts, combined with antique Mughal and classic prints in luxurious silks that give a sophisticated head turning edge to all who wear her clothes. The rope style, the boat neck, the baggy sleeves - all are synonymous details that you’ll find with the Zohra Alam extravaganza.
Zohra’s inspiration comes from the mighty Mughal era and its poetry and is captured in time through the modern-art of digital print. Zohra is fascinated and intrigued with historic Mughal looks and influences as "it connects us with our heritage” as well as making any wearer feel truly royal. Her use of digital printing is based on her conviction that “this is the future of clothing” and the medium allows her to freely explore the canvas where she can bring together her ideas and create a play of colours, moods and textures.
It’s this edgy VIVA-LUXE collection of colours, cuts and exclusive digital prints in regal-looking silk silhouettes that we’re now proud to present EXCLUSIVELY to you wherever you are in the world.